And now let’s see how some companies do on LinkedIn.
Sarajevski kiseljak https://www.linkedin.com/company/sarajevski-kiseljak/
The company set the profile the right way. They have a little more than 300 followers, and from the number of employees linked to the company page, they are a good company.
They post occasionally. The shared content is good; what is lacking is consistency (on average, they post once a month). I am sure there would be more engagement, brand recognition, and trust if they could get the employees involved in sharing the content. And to make the brand more human they – introduce the employees into their posts – interviews, recognitions.
Violeta https://www.linkedin.com/company/violeta-d.o.o./
My favorite color is purple, so I am a bit partial – I love their branding. I like the way they use color branding in almost every picture. They have several native videos posted that generate good engagement. They could do even better if they’d add captions to videos as many people consume the internet without the sound – this way, they will trigger interest in more viewers.
They could add more interviews with employees, recognize employees, and introduce the employee advocacy plan. It would add to their reach, recognition, trust, and purchases.
BH Telecom https://www.linkedin.com/company/bh-telecom-d-d–sarajevo/
I know it’s not an FMCG brand, but I was randomly looking for Bosnian companies on LinkedIn.
Another example of good color branding – many of their posts contain the distinctive orange color. They are consistent with posting, once to twice a week. They combine different rich media in their posts, but their engagement shows their employees don’t add to the profile as they could. Like with the two previous companies – adding a human touch with more posts, including employees, and introducing an employee advocacy plan.
